“Tomorrow is OVERRATED”
Client - Jose Cuervo & UPROXX
Role - Co-Director / Cinematographer / Editor
Jose Cuervo wanted to re-establish its presence in the US, amongst millennial drinking audiences. Under the brand tagline ‘Tomorrow is Overrated’, the campaign focused on storytelling and narrative-led content. The campaign explored the most intense, inspiring individuals who know that tomorrow is overrated and the fullest lives are the ones that are lived in the moment, on your own terms.